The app connects the Association’s authorized Google Ads manager and advertiser accounts with internal reporting and optimization workflows. It reads campaign configuration and performance, correlates approved analytics and purchase outcomes, and⁠—when explicitly permitted⁠—applies guarded campaign changes. It is not a consumer service, does not sell access, and is used only by authorized Association administrators.

Google Ads data is used solely to measure grant utilization, identify wasted spend, improve campaign and landing-page performance, and support the Association’s membership and store goals. Access is limited to Association-controlled accounts and automation credentials. The Association does not sell Google user data.